Artificial intelligence (AI), data-driven marketing, and voice search engine optimization (VSEO) were previously ambitious ideas that were almost crazy. These are some of the most popular digital marketing trends right now.
Why else would they not be? After all, you must keep up with the most recent advancements if your company wants to survive in this congested internet market.
We’ll discuss the top 6 digital marketing trends in this post since they’ll assist your company not just to survive but also to prosper in this era of unending marketing developments.
1. AI-Powered Optimization
The use of artificial intelligence in many services, such as content production, chatbots, and search engines, has increased significantly in recent years, especially when the COVID-19 epidemic began.
To assist businesses in better understanding how customers find their goods and services, AI may also be used to study consumer behavior and search patterns, as well as to use information from blog posts and social media sites like Instagram.
Google is one such business that has placed AI at the heart of its value proposition. Since a few years ago, thanks to the use of AI, its search engine is now better able to pinpoint what users are seeking and the types of material that will best fulfill their search intent.
2. Programmatic Advertising
The process of automating ad buying with AI is called programmatic advertising. By removing global programmatic advertising spending has surpassed $130 billion, with US Corporations account for 61% of this total. According to eMarketer, U.S. programmatic display ad expenditure will increase by 18.4% in the coming year, which is about average given what has been seen in recent years: by eliminating people from the ad buying process, businesses are given a more dependable and affordable answer to their demands.
Real-time bidding, often known as RTB, is a well-liked programmatic ad buying technique that you might want to implement. With RTB, you can purchase assured ad impressions in advance from particular publisher websites using real-time auctions.
3. Conversational Marketing
With all this chatter about chatbots, it’s easy to see how conversational current marketing is. Because consumers demand it that way, brands are responding in kind. 82 percent of consumers want an “immediate” response when they have a query.
Conversational marketing helps businesses and customers instantly interact on a human level:
In contrast to conventional techniques, this type of marketing is now accessible across a variety of channels, enabling firms to engage with consumers on their terms—on the devices, platforms, and timetables that work best for them.
Some strategies businesses employ to carry out conversational marketing include:
- Individualized videos
- customized emails
- virtual sales representatives
Chatbots are one conversational marketing application. Chatbots use artificial intelligence (AI) to send real-time, automated messages that resemble human communication.
The major advantages of chatbots for businesses are 24-hour service (64%) fast replies to inquiries (55%) and answers to straightforward questions (55 percent).
According to a study, 80% of customers are satisfied with chatbots. By 2023, chatbot-enabled eCommerce transactions are expected to total $112 billion, according to Juniper Research. According to Insider Intelligence, consumer retail spending using chatbots will increase from just $2.8 billion in 2019 to $142 billion by 2024.
Because chatbots are available 24/7, they respond quickly to questions, and they can recall a customer’s complete purchasing history with accuracy. By fulfilling client expectations and automating routine activities, these virtual assistants provide exceptional customer service and free up your personnel for more crucial work.
4. Social Messaging Apps
If you believe that social messaging apps are only used for sending emojis to buddies, consider these statistics. More people use the top three social messaging applications, WhatsApp, Facebook Messenger, and Instagram, collectively than using Facebook or YouTube. In all phases of the buyer’s journey, over 56% of users of global messaging apps report messaging brands for more information.
A conversational marketing method is also used in social messaging apps. Because messaging apps provide a direct and convenient way to communicate with customers, people expect businesses to be present on them.
Your business should employ messaging apps for several reasons, including:
- Establish contact
- provide accurate information
- Engage people in activities
- reclaim potential clients
- Offer help and assistance
- Improve sales
5. Green Marketing
The technique of creating and promoting products based on their actual or perceived environmental sustainability is known as green marketing, often known as “eco-marketing” or environmental marketing.
One aspect of a larger trend toward sustainable manufacturing practices also includes:
- using recyclable or repurposed materials
- the use of sustainable resources
- minimizing packaging use
- the creation of things that are repairable to prevent waste
Green marketing can help your company access new, younger consumers and provide it a competitive edge over rival, like-minded companies. Additionally, it helps improve brand recognition and brand loyalty.
6. Live Streaming
Even though live streaming is the most popular video marketing medium, video content may be the future of social media. It’s true:
- By 2027, it is expected that the live streaming market would be worth $184.3 billion.
- Eighty percent of consumers choose live video over reading blogs.
- 63 percent of Millennials routinely consume live streaming content
- Compared to watching recorded videos, people watch live videos 3X longer.
Customers want genuine, original content that gives them a chance to speak with or connect with the creator. They get a more immersive watching experience with live streaming. As a result, live video is used by more and more businesses.
So, there you have the top most important trends we can’t ignore.
Change is a necessary component of any digital marketer’s profession. For a competitive advantage over your rivals, you must constantly be looking forward and make effort to adopt new technology, techniques, and tactics.